Hello and welcome to my little homely corner of the internet.
- Flora and Forest started back in 2013, but under a different name?
- There is currently only one employee of Flora and Forest.
- I make the product, photograph, package, and maintain this website all by myself!
Want to know more? Keep reading!
Flora and Forest is run solely by me, Jenn, out of the home I share with my fiance, Steve, and our dog, Meelo, in Kelowna, British Columbia. Kelowna has been home for my entire existence and it’s where we’ve decided to set up roots for the foreseeable future.
Flora and Forest is my pride and joy and my baby, aside from Meelo. Yes, he is a corgi, but the other breed of corgi (there's another breed of corgi?!). Most people ask if he's crossed with something, but no, he's a purebred Cardigan Welsh Corgi. The odd blog post about Meelo will pop up, I’m sure. We picked him up in May of 2015 and he didn’t have to do much to paw his way into our hearts, while also driving us crazy at the same time. Yep - I like to talk about my dog.
Other things you may find in the blog are my attempts at other artsy undertakings, adventures like hikes or travel, gardening, recipes and of course, behind the scenes of my biz. I don’t have a theme for my blog, it’s literally just going to be pieces of my everyday life. The website though primarily is the home for my business and my little storefront on the web.
Flora and Forest was originally started in April 2013, under the name of Noteworthy Creations. This is when my little hobby started. My first creations were that of metals, wire, beads, suede and leather, usually in the form of bracelets or simple earrings. Around 2015, I started playing with glass cabochons and bases and filling those with pressed flowers. I hadn’t pressed flowers since I was a young child, but it excited me like it did when I was 8 years old. The glass and glue combination I had been using didn’t work great for flowers, often leaving large air pockets or discoloured flowers. That’s when I decided to switch to resin.
As worried as I was about learning something new, off I went to experiment and learn about catalysts and correct mixing methods. There was a lot of trial and error, but it was all worth it in the end. I'm overjoyed with where my creations have ended up because of it.
Since my focus moved to natural elements, aside from the resin, it felt like it was the right time to change my little company name and find something that represented my products more accurately. After brainstorming for what felt like forever, Flora and Forest emerged from lists of names and word combinations. After sitting on the name for a few weeks (to be completely sure this was the right move for me), I finally decided to jump right in to a full re-brand. Re-branding is such a tough thing to do, even more so when it’s a one woman show. Thankfully I was able to find someone to bring my logo to life which helped Noteworthy Creations grow to become Flora and Forest.
While Flora and Forest is now branded and sitting in a place that I’m happy with, there are still a few changes happening behind the scenes. For one, this spring I started growing seedlings to grow my own flowers! This is such a huge deal for me and something I am so excited about. I love the idea of simply stepping out back to pick my own flowers to use in my own pieces. It’s going to make them that much more special as they will be grown with a whole 'lotta love.
Thanks for coming by to read up - and just supporting my small business by being here. I so appreciate you helping my dreams come true!